A new and improved Semichem store was opened in Dumfries on 22 March 2013, relocating to 73-75 High Street from a temporary unit at the Loreburne Centre.
Shoppers to the new look Semichem braved the snow to take advantage of special offers and discounts over the launch weekend, with a number of best selling beauty, fragrance and household lines reduced.
The new store will stock a wider range of products and has been given a fresh layout to improve the shopping environment for customers.
Kimberley Guthrie, Director of Marketing for Semichem said: “The new Dumfries Semichem looks fantastic. There’s now a much better choice of health and beauty products available for customers and the store is a lot more spacious too. Semichem is known for providing excellent value for money on perfume, beauty products and household essentials, and over our launch weekend we’ll have some extra special deals for our customers to snap up. We’re looking forward to welcoming the Dumfries community to our new look store.”