Semichem has announced a new sponsorship of the STV celebrity news and gossip channel Showbuzz, as part of the retailer’s Christmas advertising and marketing campaign.
Showbuzz is hosted by entertainment reporter Laura Boyd and will air on Fridays at 8.15pm, Saturdays at 6.30pm and Sundays at 6.30pm. The first show sponsored by Semichem will air on Saturday 12 October.
Viewers tuning in to Showbuzz will be able to catch up on the latest celebrity gossip, fashion and trends, as well as lifestyle news.
Kimberley Guthrie, Director of Marketing for Semichem said: “Semichem is delighted to be sponsoring Showbuzz and we are excited about the opportunities it will bring for our brand.”
She added: “We are all fascinated by the world of celebrities and Showbuzz gives viewers the chance to find out the latest gossip and news, as well as the fashion and beauty trends that are being coveted by the stars. Showbuzz is a great fit for Semichem, as we are well known as the home of celebrity fragrances and beauty products. With celebrity fragrances set to be one of the most popular gifts for Christmas, our ad campaign is designed to show audiences that we have all of their Christmas shopping covered.”
Semichem’s TV creative for the campaign was produced by STV Creative.