Scotmid Co-operative sold an incredible 6,000 strawberry tarts at this year’s Royal Highland Show and in the process raised over £5,000 for charity partner, Childline.
Continuing the Society’s support of the Scottish Association of Young Farmers Club (SAYFC), Scotmid sponsored the Young Farmers Pavilion at the four-day event in June and engaged with thousands of attendees.
The SAYFC, which is the largest rural youth movement in Scotland, is for people aged between 14 to 30 who have an interest in agriculture and the countryside and the sponsorship agreement with Scotmid started in 2014.
NSPCC Scotland’s Childline became Scotmid Co-operative’s current Charity of the Year partner 11 months ago and the funds raised will go towards supporting the charity to help young people in Scotland.
Deborah Quinn, NSPCC Scotland corporate fundraising executive, said: “To raise £5,000 over one weekend through donations is amazing. We want to thank all the staff from Scotmid who spent their weekend at the Royal Highland Show raising money for our vital Childline service.
“We are so grateful for the support. Scotmid’s staff have been so committed to fundraising for Childline and this is just another example of their dedication.”
Stephen Brown, Local Sourcing Manager for Scotmid said: “The fact Scotmid managed to raise such an eye-catching amount for Childline at the Royal Highland Show is a brilliant achievement and a real team effort.
“Thanks to everybody who visited the Young Farmers Pavilion – the support was phenomenal and the fact we sold 6,000 suggests people enjoyed our strawberry tarts.
“We were also really pleased to be able to continue our support of the Scottish Association of Young Farmers Club.
“Young Scottish farmers are at the heart of the thriving food industry here in Scotland and will play an important role in the future of our food industry.”
Yvonne Goodfellow, Membership Officer said: “As part of the sponsorship with the Young Farmers, Scotmid Membership & Community team were based in a room within the Young Farmers Pavilion which was transformed into a creative hub for children visiting the Royal Highland Show.
“The activities available included decorating a plant pot and sowing cress seeds; colouring a wind chime or animal face mask and every child left with a free piece of fruit and their creative efforts in a goody bag.
“Children and grown-ups also enjoyed having their faces painted by the amazingly talented, Ashley from Flash Face Painting.
“All in all, it was a really enjoyable event and to raise £5,000 for Childline was a really pleasing result.”
Picture caption (left to right): Deborah Quinn (Fundraising Executive at NSPCC Scotland), Penny Montgomerie (Scottish Association of Young Farmers Club Chief Executive) and Kirsty Connell (Membership and Community Administrator at Scotmid Co-operative).